Sending qualified marketing pieces at bulk mail rate instead of first-class mail will help companies who want to conserve costs—that would be most businesses—save a lot on postage.USPS provides large discounts for marketing mail. The discounts are undoubtedly justified as, most of the time, a professional mailing service like Bluegrass must handle all the
preliminary work for the mailing. For a third-party specialist like Bluegrass handling this chore for clients, that pre-mailing effort is far more difficult than just stamping an envelope and hence nearly always makes sense.Discounts on bulk mailDiscounts ranging from 35 to percent mean that those gained by using bulk mail are rather substantial. Say, for
that you have been sending your sales letter using first class mail. Every letter thereafter costs 55 cents to mail, and a Forever stamp costs Sending the identical letter batch by bulk mail could cost as little as 86 cents per letter.Alternatively, if you had a flat marketing piece weighing one ounce,Mail that qualifies includes letters, fliers, circulars, advertisements,
Newsletter bulletins accurate It corrects
street and city misspellings, validates carrier routes, checks zip codes, generates a correct barcode for the delivery place. You can purchase Cass-certified software to evaluate in-house, or a third party can handle this for you. Within 180 days of the mailing date, the USPS expects that the address data be CASS-certified.National Address Change Checklist
Within ninety days of mailing, addresses must be verified against the USPS National Change of Address (NCOA) database. Given so many Americans migrate annually, it's a reasonable protection. For those who have recently moved, the NCOA changes addresses. Third parties can quickly check your mail list for you; otherwise, you would have to pay for software to accomplish this. Zipcode classification Mailings need to be sorted according to zip code.
Either you can have a third-party direct mail provider handle it or software can arrange lists for you. To the post office The bins and necessary documentation are given to the post office once the mail has passed all the necessary checks and updates and has been arranged according to bins the post office supplies. The post-office handles it. When a third-party
Manages your bulk mail it will either
schedule for you to drop off at their offices or arrange to pick up the mailing if you would choose.Bulk mail might not be a doable kind of project for Bulk mail is definitely an excellent approach to cut costs, particularly if you do a lot of marketing correspondence. However, since the time it takes to create this mail is not time every company has, it is always advisable to have a professional do it for you. Your company will still benefit from most of the
discounted savings without having to commit time to handle and ready the bulk mailing. Call us to go about mass mail in more particular terms. Based on past mailings or your plans for this year's marketing campaign, we can determine whether it makes sense to engage a direct mail processing professional like Bluegrass to handle the job for you or discount bulk mail
rates would save. If your company sends a lot of mail, 500 direct marketing letters a month or a quarterly newsletter to supporters of your charity - sending those pieces at bulk mail prices will save a lot of money. Guideline for getting ready Most businesses choose to have a professional mailing agency handle their bulk mail mostly because it takes a lot of time to satisfy all USPS criteria. Along with an in-house "expert" to be the USPS liaison and learn
About the process and changes the postal
service implements in bulk mail rates and rules, doing bulk mail in-house will also demand equipment investments in software. Here is a list of the several certificates, tests, and procedures a bulk mailing must pass before it reaches the post office to help you better understand the steps involved: Accreditation Comparatively to as little as 16 cents at the bulk mail rate, CASS (Coding Accuracy Support System) certification guarantees that all of the
addresses you are sending would cost $1 to mail first-class. For sales flyers, promotional postcards, newsletters or brochures, the USPS notes bulk mail is usually 35 to 65 percent less than first-class postage. Discounts depend on the location, size, and kind of mail piece as well as the destination. Paying less for postal could let marketing flourish. The savings
could be put back into other areas where your business might benefit from a budget increase or into more marketing. Perhaps you could afford to forward that postcard to another one hundred or so possible clients. Alternatively, maybe two or three mailings, a few weeks or months apart, instead of one to highlight your brand by means of repetition.We advise consumers to consider using bulk mail; the USPS calls this marketing mail these days;
Conclusion
instead of forwarding these pieces first-class mail. The savings on postage are the reason for this encouragement. Meeting the necessary minimum Your mailings satisfy the following criteria, hence you could be qualified for cheaper postal rates:The mail must weigh 50 pounds or more or contain 200 or more items. one piece can weigh more than sixteen ounces.Think of targeted mailings as butterfly nets and saturation mailings as fishing nets Both are useful;
but your choice will depend on your use-case Targeted mailing can potentially save you money by decreasing the amount of mail you send because the mail you send will be more relevant and focused to your recipients On the other hand, saturation mailing typically targets current resident,” so you send more mail to people that may not be interested However, depending on your message, demographic and type of business you are marketing for
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