Top Strategies for Successful Influencer Collaborations in the Beauty Industry

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  Selling their goods and services now involves significantly more complexity than it did a few years ago for huge business-tobusiness companies. Growing use of a wide range of new technologies has led clients to seek more intimate, intelligent customer experiences in their contacts with their vendors and greater participation, flexibility, and control over the purchasing process. As businesses and consumers cooperate to create individual products,  services, and solutions that meet their particular needs, the sales process today entails far more cooperation and information exchange than it did in the past.Particularly with enterprise-class customers, who may interact with many different areas of the vendor's business as well as through partners and resellers, the responsibilities of managing customer relationships and sustaining the end-to--end selling-through-delivery processes have grown far more  challenging. And all of this is happening in a corporate climate growing...
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How the Motorcycle Sharing Business is Expanding in U.S. Cities

For the past four years, NACTO has gathered annual statistics on the growth and use of shared micromobility in the United States. These figures provide to a complete picture of this embryonic, lively, and continuously changing mobility alternative and industry, offering communities, advocates, and businesses with a thorough understanding of trends, challenges, and possibilities. This year's release of the 2019 Shared Micromobility Snapshot coincides with the world-changing COVID-19 epidemic. Some of the trends that we observed in shared micromobility from 2010 to 2019 are shifting in the first half of 2020.This 2019 Snapshot, which focuses on the world as we know it, provides insights into where shared micromobility has been and where we might wish to focus as we explore new, necessary mobility alternatives during the COVID-19 epidemic and in the post-COVID-19 future that awaits us.

What we seen in 2019 and what 2020 has offered thus far: Read more on our blog.


Significant increases in shared micromobility use in 2019. In 2019, consumers in the United tates took 136 million journeys on shared bikes, e-bikes, and scooters, up 60% over 2018. Since 2010, people in the United States have made 342 million trips on shared bikes and scooters. In 2019, 40 million people used station-based bike share systems (pedal and e-bikes), while 96 million used dockless e-bikes (10 million journeys) and scooters (86 million trips). In 2019, 109 cities had dockless scooter programs, up 45% over 2018. This lead to a more than 100% rise in scooter travels across the nation. Scooter expansion was in some cases volatile, with scooter companies abandoning markets near the end of the year (before to the pandemic), potentially due to over-competition and other market factors. Total station-based bike share ridership climbed by 10%, despite a 4% fall in the number of systems to 72. The largest and most established bike share programs drove the majority of the rise in ridership. Riders made 17% more trips on the six main bike share networks than in 2018. In Boston, for example, the Bluebikes system was expanded by 540 bikes and 50 stations, yielding in a 45% increase in ridership. Smaller systems did not see the same advantages;

while bike share ridership climbed overall, owing to the largest systems, ridership fell in 75% of systems.


For station-based bike sharing, and to a lesser extent for scooter share, the majority of rides are concentrated in a few cities. In 2019, 87% of docked-bike sharing system trips countrywide occurred in the top six ridership cities/regions: the Bay Area, Boston, MA, Chicago, IL, Honolulu, HI, New York, NY, and Washington, DC. Ridership for scooters is more evenly distributed, however 38% of all scooter sharing journeys continue to take place in the six largest ridership cities—Atlanta, GA, Austin, TX, Dallas, TX, Los Angeles, CA, San Diego, CA, and Washington, DC. Shared micromobility enables short trips. Bicycle and scooter share journeys are short. Shared micromobility gives users more options for short travels. The average scooter user or bike sharing annual/monthly pass holder travels for 11-12 minutes and 1-1.5 miles. These short trips are crucial. The National Household Travel Survey found that 35% of all car trips in the United States are less than two miles long. Building or supporting strong shared micromobility choices can assist people in making these excursions without relying on personal vehicles or taxis, which generate congestion and contribute to climate change.

Interestingly, annual pass subscribers in New York City had much shorter journey times than the national average, at roughly 8 minutes.

As observed in the 2018 Shared Micromobility Snapshot, there is a significant variation in bike sharing ride time between annual/monthly pass holders and casual/single-trip/3-day pass users. According to data from Washington, D.C., Boston, MA, Chicago, IL, San Francisco, CA, and New York, NY, casual passengers had an average journey time of 26 minutes, compared to 11 minutes for annual pass holders. Bicycle and scooter trips are replacing car trips. While there are currently no industry-wide mode shift surveys, survey data indicates that individuals are replacing car journeys with shared micromobility. 45% of users in Santa Monica, CA, Alexandria, VA, Bloomington, IN, Brookline, MA, Hoboken, NJ, Oakland, CA, and San Francisco, CA say that if a shared dockless scooter was not available, they would have used a personal or ride hail vehicle. Walking excursions were the second most reported method of transportation that shared micromobility trips replaced, accounting for 28%, followed by transit (9%). Similarly, 55% of respondents to Capital Bikeshare's 2016 annual survey reported driving less frequently since joining CaBi, while 65% reported reduced taxi use.

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